ネイルサロンを経営されている方、準備中の方でキャッチコピーはありますか？
キャッチコピーがあることによって、お店のイメージをすぐ伝えることができるので、重要になってきます。
でも、作り方がわからないという方もいると思います。
そこで、今回はキャッチフレーズについてや素晴らしいキャッチコピーの書き方を例を用いて解説していきます！
そもそもキャッチコピーとはどんなもの?
キャッチコピーとは、企業やネイルサロンなどが経営理念・商品を印象づけることを目的として作られたものです。
有名なものを上げると、サッポロビールの「乾杯をもっとおいしく。」やニトリの「お値段以上」などがあります。
目や耳で見聞きして、勝手に頭に入っていますよね。そんなキャッチコピーであればどんなお店のブランディングにも役立ちます。
この画像みたいに、見た人に驚きを与えられるキャッチコピーを作りたいものです。
3つネイルサロンのキャッチコピーを例に挙げてみた
実際ネイルサロンではどのようなキャッチコピーを使っているのか見ていきましょう！
1.Nail Salon LMN KYOTO
こちらのネイルサロンは「欲求を満たし、らしさを叶える」がキャッチコピーです。
お客さんを第一に考えるだけでなく要望に応えるだけの技術力とデザイン力も持ち合わせていることが伝わってきます。
2.Makiriya 表参道/原宿
こちらのネイルサロンはアイラッシュも行っており「魔法がなくてもキレイになれる！」がキャッチフレーズになっています。
誰でもキレイにすることができる自信と、ターゲットを絞らず全ての人が対象という感じがあって、期待してしまいすね。
3.ES NAIL
こちらのサロンは「お客様の日常に溶け込み、ライフスタイルに寄り添うネイルサロンでありたい」がキャッチコピーです。
これだけでどんなサロンなのか伝わりますよね！
ネイルサロンのキャッチコピーを作る３STEP
いきなりキャッチコピーを作るのはなかなかハードルが高いです。
そこで、ステップを分けて作成していきましょう
来てほしいお客さん、ターゲットを決める
まずはどれぐらいの年齢や悩みなどを考え、こんな人に来てほしいという具体的に人物像を決めます。
理想だけで決めてしまうのではなく、自身の技術やサービスを踏まえた上で決めければ、機会を損失してしまします。
ターゲットを絞らずにあれもこれもとなってしまうと魅力が伝わりにくくなります。
また、ターゲットがずれる例として、農家の人に野菜を売りにいっても売れないのと同じです。
相手に対して何ができるのかメリットを考える
ターゲットが決まれば、その相手にどのような施術ができて、相手はどのようなメリットを得るのかを考えましょう。
また、理想の人物にの悩みを解決できるようなメニューを考えましょう。
例えば「爪にダメージがある方も安心してできるパラジェル」「持ちが良く、艶のある仕上がり」など具体的なメリットを上げることで、お客さんにとって有益な情報を与えることが出来ます。
ネイルサロンキャッチコピーの作成・修正
ここまでの２stepができれば、キャッチコピーを作成していきましょう！
キャッチコピーを作る際は具体的な数字や根拠を入れることが効果的です。
1回ではうまくかけないので、何回も修正を行って少しずつ改善しましょう。
また、有名店のキャッチフレーズなども参考にして、書いてみてくださいね。
サイトや外注してキャッチフレーズを作る方法
時代の最先端ChatGPTはすごい！！
今人気のAIに「ネイルサロンのキャッチフレーズを作ってください」と依頼すると・・・
このようなキャッチコピーを１分ほどで作成してくれます。
本当にAIってすごいですよね。。。
このフレーズをベースに入れ込みたい内容を加えてキャッチコピーを作成してもいいですね！
Crowd Worksを使えば簡単に作成できる！
Crowd Worksはクラウドソーシングになっています。
画像のようにキャッチコピーを選び、金額や条件を指定して、依頼します。
相場は10,000円ほどとなっていますが、条件次第では更に安く出来ます。
依頼者を選びたいならLancers
LancersもCrowd Worksと同様にクラウドソーシングになります。
Crowd Worksとは異なり、作業者の依頼に対して応募する形になっているため、少し高めの料金設定になっていますね。
ですが、条件を選んで依頼することができるので、きちんとしたかyっちコピーができるのではないでしょうか？
是非、良いキャッチコピーを作成してみてくださいね！
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