ネイルサロンの集客ツールはインスタなどのSNSや美容ポータルサイトが有名ですよね。
しかし、ネイルサロンの知名度・集客率を上げるにはホームページの制作・開設もおすすめです。
そこで今回は、おしゃれなホームページ作りやデザイン決めのポイントを解説し、無料でネイルサロンのホームページが作成できるサービスを合わせて紹介します。
ネイルサロンのホームページの作り方は？サイトデザインはどう決める？
そもそも「ホームページなんてどうやって作るの？」と思っている人は多いはず。
そこでまずは、ネイルサロンのホームページの作り方について紹介します。
ホームページを作成するときの方法は下記の通りです。
- ホームページ制作会社に依頼する
- クラウドソーシングサイト経由で依頼する
- 無料のホームページ制作ソフトを使って自分で作る
ホームページは専門の制作会社やクラウドソーシングサイト経由でプロに制作してもらうことができます。
プロにお願いすればおしゃれで本格的なホームページのサイトを作ってもらえますが、数万円から数十万円の制作費がかかる可能性も。
しかし、ホームページは無料の制作ソフトを使えば自分で作ることもできるんです。
無料の制作ソフトはプログラミングなどの知識が必要なく、テンプレートも充実しているので簡単にホームページを作ることができます。
ただし、無料の制作ソフトでホームページを作るときはサイトデザインの決め方に注意が必要です。
例えば、
- シンプルでわかりやすいデザイン
- ネイルサロンらしいデザイン
- コンセプトに合ったデザイン
など、見る人がわかりやすく視覚的に好感を持ちやすいデザインを選ぶことがポイントです。
ホームページがカラフルでごちゃごちゃしていると検索してくれた人が離脱してしまう可能性があるので、シンプルさ・美しさを意識して好印象なサイトデザインを作りましょう。
無料でネイルサロンのホームページを制作できるサービス2選
ここからは、無料でネイルサロンのホームページを制作できるサービスを2つ紹介します。
無料のホームページ制作サービス①ジンドゥー
スキルや知識がなくてもホームページが作れる！
無料プランのあるジンドゥーはAIビルダーというシステムの質問に答えていくだけでホームページが制作できるので、レイアウトやデザインに自信がない人にぴったりのツールです。
また、AIビルダーは業種に合わせてデザインを選んでくれるので、ネイルサロンらしいシンプルでおしゃれなホームページに仕上げてくれるでしょう。
無料のホームページ制作サービス②ペライチ
名前の通り1枚のペラページを作れるホームページ制作サービスがペライチです。
残念ながら無料なのは1ページだけですが、ライトプラン・レギュラープランと割安のプランが多くテンプレートも充実しています。
また、プランを変えればメルマガ機能や決済機能を追加できるので、お客様ファーストで充実したホームページを作るなら有料プランも検討してみてください。
おしゃれでわかりやすいネイルサロンのホームページには何が書かれてる？
ホームページを作るうえで参考にしたいのは、既存のネイルサロンのホームページ。
おしゃれでわかりやすいネイルサロンのホームページは、コンセプトや料金メニューなどサロンの基本情報に加え、下記のようなあると嬉しいサロン情報をたくさん記載している確率が高いです。
- ネイリストの紹介
- よくある質問
- オンライン予約
- フォトギャラリー
あまり重要視されていませんが、施術者であるネイリストの顔写真と紹介ページがある方がお客様は安心するものです。
加えてよくある質問ページの存在も新規で来店するお客様への配慮と言えるでしょう。
さらに、電話やLINEだけではなくオンライン予約のページがあれば、ホームページを見てくれた人がそのまま予約画面へと進んでくれます。
そして、施術風景・外装・内装・ネイルアートのフォトギャラリーをたくさん載せ、サロンの細かい情報がホームページだけでわかるように工夫して制作してください。
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