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【保存版】ネイルサロンの集客を徹底解説!インスタなどのアプリのコツを紹介!

記事内に広告が含まれています。

ネイルサロンを開業し、営業できる状態まで整ったら集客方法を考えなければなりません。

そこで今回は、インスタなどのアプリを使ったネイルサロンの集客方法を詳しく解説します。

開業したらやるべき!ネイルサロンの集客方法3選

まず、ネイルサロンのオーナーや経営者に覚えておいてほしい集客方法を3つ紹介します。

集客方法①ホットペッパービューティーなどの美容ポータルサイト

アプリを使ってネイルサロンが探せる美容ポータルサイト
お気に入りのサロンを見つければ即予約ができるので、新規のお客様への集客に上々のサービスです。

特に有名なホットペッパービューティーは、登録者数も多くエリア・駅・現在地からネイルサロンが検索できるので予約率も高くなります。

集客方法②Googleビジネスプロフィール

Googleビジネスプロフィールに登録すれば、あなたのネイルサロンが検索エンジンにヒットし、住所や営業時間などの情報がGoogleマップ上に表示されます。

特に、Google検索やマップからサロンを探す人への集客となり、口コミ機能も搭載されているので評価によってはさらなる集客率アップが期待できますよ。

集客方法③インスタなどのSNS

近年、InstagramLINEFacebookX(旧Twitter)など、さまざまなSNSを連携して使う集客方法がメジャーです。

SNSはどれもアプリを使った集客方法となり「インスタはネイルデザインの写真がメイン」「X(旧Twitter)はクーポン割引などの情報がメイン」など、ツールを使い分けて発信することもできますよ。

サイトは時代遅れ⁉ネイルサロンの集客をインスタなど無料アプリで行う方法を紹介!

ネイルサロンの集客方法として、ポータルサイトへの登録が時代遅れと思っている人もいますが、人気のポータルサイトはテレビCMも放送されているのでお客様の興味が湧きやすいというメリットがあります。

とは言え、インスタなどの無料アプリを使えば集客費用もかかりません。
そのため、一刻も早く集客ツールを完成させたい!という人はSNSでサロン用アカウントを作るのがおすすめです。

特に、インスタはネイルサロンなどの美容サロンと相性が良いので、個人ではなく事業・店舗のアカウントを作ったら下記のような集客方法でアピールしましょう。

  1. ビジネスアカウントにアップグレードする
  2. 連携予約システムを活用する
  3. 位置情報やクーポン情報でプロフィールを充実させる
  4. ハッシュタグでデザインや地名を発信する
  5. ストーリーやリールでネイル動画を投稿する

ビジネスアカウントにアップグレードすることで、プロフィールに電話やメールの発信ボタンが追加され、投稿の閲覧分析ができるインサイト機能を使えるようになります。

連携予約システムがあればインスタから離脱しなくても予約画面に進めるので、事業・店舗向き機能をうまく使ってサロンの集客率をアップさせましょう。

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